Killerrides is a made-up brand I was asked to create. I created a car brand because of my enjoyment of cars. I created a brand that would be for high end sports cars. I accomplished the design by going with a simple color scheme of red and black. The red represents the red line on a tach meaning our vehicles will go fast. I added a slight slant to my logo text to give the appearance of speed. Below my logo lockup is a few iterations of my logo before I came up with the result. It was a hard decision as I felt I liked some of the other ideas too.
Below are a few mockups to give an idea what it may look like on products. I like how it turned out on the shirt, I would definitely wear it.
