1872 is a brand campaign I was asked to create based on a company we came up with which included creating the brand standards booklet. My company was an environmentally friendly clothing company that would compete with brands such as North Face, Patagonia, Columbia, and Kuhl. We specialize in using 100% organic materials. We needed to create logo standards, colors, fonts, and then create mockups to go with the brand.
Below are a few pages I pulled from my booklet to show the layout and feel of my brand. Then at the end I have a video showing all the pages in my brand standards book.
Video of my Brand Standards book.
