For this design I was asked to create a billboard for the Ad Council to give awareness of leaving animals in vehicles. I chose to make a very impactful image with a sad dog front and center. I then flanked it with 2 other images of dogs in cars to give the message some context. I tried to make the message very concise and let the images tell the story. I kept the typography bold and simple for easy legibility and stand out among the images.
Below are a few other ads I included to go with the project. They would be included in an ad campaign if this was sent out for that purpose. This first image is the mockup of the billboard to give the idea of what the image would look like. The other 2 mockups would be of digital ads that may appear on the street and on your phone.
